In the design of retail space, the key is to create a bright, clean aesthetic that compliments the products being sold without competing with them. Unobstructed sight lines from the exterior of the space should draw shoppers inside by creating a sense of excitement and energy. It is also important to understand and emphasize the brand identity of the product or service and to clearly communicate that brand across the design.
We often seek to use simple geometric forms in interesting ways to emphasize and contrast the sales areas from circulation paths. These geometric “islands” create a clear, defined axial path through the space, while implying a sense of movement and energy.
Wall and floor finishes are quite often designed to be monochromatic in order to provide a backdrop for the display areas, bringing them more into the foreground and placing ones attention where it belongs, on the goods being sold.